Wednesday, August 8, 2012

13/7/12

In culture class today we talked about globalization and what kind of effect it has had on Brazil. Brazil certainly has adopted many areas of American culture, including the language. I would see this pet shop everyday on the bus ride home in Recife. A large number of stores in Brazil opt for names in English instead of Portuguese, maybe because they think it's fancier. Some customs are becoming more Americanized, like the ones involving Christmas. When my mom was a small girl in Minas Gerais, she and her siblings would always put out their shoes in order to receive their Christmas gift inside them. Now, the Christmas traditions in Brazil are very similar to the ones in the U.S. with presents being placed under a decorated tree. For many years, I feel like the culture exchange was very one-sided, with the U.S. giving and Brazil receiving. However, things are starting to change. Açaí juice is sold in most American grocery stores, Michel Telo's song "Ai se eu te pego" played on American radio stations, and this year, Macy's launched a collection inspired by Brazil. So to me, it seems like Brazil's part in globalization will begin to change as its economic success also means the spread of its culture around the world.

In class

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